Build the private practice of your dreams.

Work when you want, how you want with the clients you want, making the money you want.


Imagine being your own boss. Setting your own hours, seeing only the clients you want to and making more money than you ever have in this field.

You’ve got the therapist thing figured out. Now it’s time to become a private practice powerhouse and go it alone (with our help, of course!)

You've spent tens of thousands of dollars and devoted years of your life to learning theory, ethics and modalities to best support your clients. You’ve invested the time, money, and energy to become the best therapist you can be.

All to work for someone else, and build up their agency or organization.

At first, it all seemed great! You’re helping people, working your dream job…right? But maybe there’s something better. Maybe you can work your dream job, be your own boss, stop working every evening and weekend and
make more money than you’ve ever made as a therapist.

It’s time to become your own private practice powerhouse.

Sound Like you?

  • You’re feeling overworked, and underpaid

  • You’re not getting a say over your caseload - you’re not seeing the clients you want to be seeing.

  • You’re frustrated that you’re working so hard, to support someone else’s agency or organization.

  • You’re tired of listening to someone else and want to start working your way.

  • The life of being a solo clinician is appealing to you, but you’re not a business person and you’re not sure you can manage the path to get there.

Take a minute to imagine…

What it feels like to be a private practice powerhouse.

  • You've got your evenings and weekends back.

  • You’re making more money per session than you ever have before.

  • You love your clients, and your caseload is perfect.

  • You’re investing in YOU and not someone else.

  • You get to do things your way and make your own dreams come true.

  • You got here without the headaches - it was nowhere near as stressful or difficult as you imagined.

Not only is this possible, but you can learn everything you need to achieve your goal, in record time and in an easy-to-understand way (no more text books, please!)

Okay I know what you're thinking...

“It’s not that easy, I don’t have business experience!”

Introducing…

Digital product display featuring various screens with "The Ultimate Private Practice Playbook" content, including text and images of a laptop, tablet, and smartphone. Also shown are printed materials related to private practice branding and accounting.

The Ultimate Private Practice Playbook

A-do-it-yourself course covering everything you need to build, run, fill & optimize the private practice of your dreams




Hours of Video Content

Plenty of easy-to-understand content to help you become a therapist powerhouse.

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Access Anytime, Anywhere

You have lifetime access, anytime, anywhere, to this course - great for referencing back whenever you need a refresher!

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Expert Input


You’ll get therapy business support, plus input from top professionals - HR, accountants, Lawyers, Mindset coaches & more!

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Bonus Resources


We've loaded you up on done-for-you templates, reference sheets, checklists and online resources to supplement your learning

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What’s Included?

The Practice Playbook Curriculum

Setting Up Your Private Practice

  • Preparing for private practice

  • Naming your business

  • Registering your business, taxes etc.

  • Branding

  • Accounting

  • Your Space - Virtual vs In-Person

  • Pricing & Services

  • Basic Website Set Up

  • Psych today Set up 

  • Consent forms

  • Recommended investments

Marketing Your Private Practice

  • Website Optimization

  • Psychology today Optimization

  • Print Material Marketing·

  • Social Media Marketing

  • Organic SEO marketing

  • Partners & Professional Marketing

  • General Marketing

  • Google Ads Marketing

Running Your Private Practice

  • Optimizing your website to convert leads

  • Google my business set up and optimization

  • Organization - tech, systems,

  • Social Media 

  • Converting Clients - optimizing conversion rates

  • Retaining Clients - optimizing retention rates

  • Sales Cycle Optimization

  • Caseload management

  • Navigating  "slow periods"

  • Ongoing maintenance

Optimizing Your Private Practice

  • Money Management

  • Investing

  • Legal Compliance

  • HR Compliance

  • Lead generation

  • Mindset

  • Preparing for Hiccups

  • Tracking growth/progress

Plus…..

  • Custom Playbook, catered to you and your unique goals!

  • Learn from our experts - Legal, HR, Mindset, Accounting & More, inside the program!

  • Discount codes included in the course, for software to support you in your practice

  • Dozens of done-for-you templates to use in your practice

  • Dozens of reference sheets, checklists and SO much more!

Hear from your instructor,
Brittany!

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At the end of this course you’ll walk away with….

  • A well-functioning private practice, designed around your unique goals!

  • A proven marketing strategy that’s filling your practice with your dream clients!

  • A systemized practice that’s organized and easy to maintain. you’ll know exactly what you need to do to keep your practice thriving.

  • Optimization strategies to enhance your practice when you have time and space

  • Knowledge gained from experts in the fields to make sure you’re fully compliant in all things legal, accounting, HR & more!

  • More freedom, money, and confidence as a private practice powerhouse!

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“I need all that but how does it actually work?”

  • The process starts with an application and booking a free powerhouse prep call! We’ll get to know you, and your practice goals and make sure the playbook is the right fit for you. Of course, we’ll answer any questions you may have!

  • Based on your unique goals and practice status, we’ll create a custom playbook for you, to help you move through the program most efficiently! We’ll check in along the way to see how things are going!

  • The course itself is a series of pre-recorded modules paired with done-for-you templates, documents, worksheets & checklists. You’ll have lifetime access to the course, including any updates and additions we make over time!

  • For extra business coaching support, accountability, or exclusive access to business professionals (accountant, lawyer, HR, mindset coach & more!), you’ll have the option of joining our exclusive membership program!

Here’s what you’ll get inside the program

Everything you need, start to finish, to run the successful solo practice of your dreams!

Includes 4 Courses in one:

Starting your Solo Practice - Entire course!

Running your Solo Practice - Entire course!

Marketing your Solo Practice - Entire course!

Optimizing your Solo Practice - Entire Course!

Plus, an add on membership option gives you exclusive access to our members only group where I’m there to answer all of your business questions and you’ll get access to Q&A’s and topic discussions with our industry experts, accountability check-ins & more!

Done-for-you legal templates

Done-for-you HR templates

Expert insight from industry professionals like our accountant, lawyer, mindset coach, HR rep & more!

Dozens of downloadable resources, reference sheets, checklists & spreadsheets to help you run your business

Lifetime access, including updates & additions to course content!

Is the Ultimate Private Practice Playbook right for you?

This course is meant for you if...

  • You're feeling ready for private practice. You’re ready to make more money and have more freedom!

  • You're looking for help, start to finish, to build, run, market, optimize and thrive in your private practice.

  • You’re motivated and eager for change!

  • You’re comfortable with online learning, with touchpoints along the way.

  • You're committed to learning, growth and becoming a fulfilled, money-making, therapist powerhouse

But wait, there’s more…

We all know that building a practice isn’t just a “one and done” type thing. Being an entrepreneur means constantly adjusting to different ebbs and flows and navigating unique hurdles as they come your way. Being a solo clinician can be super lonely, and we’ve never been taught how to navigate this business world, especially alone.

That’s why we’ve created…

The Practice Playbook Membership!

When you purchase the Ultimate Practice Playbook, you’ll have the option to add on the membership feature. Our membership program gets you…

The Playbook Membership

  • Added to our exclusive members only Facebook group where you can ask business questions as you go and have them answered in real-time by Brittany!

  • Quarterly Q&A’s & topic discussions with our expert professionals including:

    • Accountant

    • Legal

    • HR

    • Mindset Coach

    • & more professionals to come!

  • You can attend all meetings live and join the conversation or watch them later - we record them all

  • Ongoing accountability from our team

  • Peer support & collaboration

  • Stay as long as you need - billed monthly, you can leave the membership program whenever you like!

SUCCESS STORIES

Kristen

Britt takes all the guesswork and research away from you and hands it to you on a beautiful platform, ultimately saving you time AND money! Britt's course offers so many extra freebies that I continuously find myself referring back to. Not only will you use this course once, but throughout your practice.”

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What makes the playbook different from other courses?

We've done our homework. In exploring other courses and the experiences of clinicians who have taken them, here's what we've found:

Many courses... 

  • Offer no tailored support 

  • Are filled with fluff 

  • Are led by coaches who haven't achieved the results you want or are no longer doing what you do! 

  • Are overpriced for the value offered 

  • Are time-limited

“When I created our Playbook program, I wanted to fill these gaps, and truly give clinicians everything they actually need.”

— Brittany

So here’s what we’ve done differently.

Tailored Support 

Every practice and practitioner is different and has different goals. That's why we blend the "do-it-yourself" format with tailored roadmap planning and check-ins along the way to make sure you are set up to achieve YOUR goals. 

Learn your way 

We know everyone learns differently. For those who suck at *doing it yourself* you can add our membership option for a more "done-with-you" approach. With this option, you'll get access to business coaching, accountability checks, peer support, Q&A, and topic discussions from experts in our field like legal, HR, marketing, and mindset coaches. Pick the option that suits your learning and execution style. 

Practical Learning 

We’re not about the fluff. Brittany's teaching style is to the point and practical. Each module will have direct action items and everything you need to execute them. If any of the modules will be pointless for you, based on where your practice is at, we'll tell you from the beginning to get your practice built faster, without distraction. 

A Front-line leader 

Brittany's achieved the practice you're looking for. She's shown herself to be successful at all stages of practice ownership. Not only has she done it, but she's still in it, on the front lines with you! You'll learn from a coach who's facing the same challenges and changes in the therapy world, in real time. She'll constantly update course content to share what she's learning as she continues in her successful practice. 

Value 

While starting a private practice is an investment,  we still want to make our course as accessible as possible which is why we’ve priced ourselves to ensure you get extreme value for the money you spend.  The course pays for itself in the cost of our legal and HR documentation alone! Plus, we offer payment plans to make our program more accessible. 

Learn at your Pace 

You'll have lifetime access to the course, including access to all the updates as Brittany makes them! Plus, you can opt into our additional membership support at any time! We know that unpredictable things happen in life and business, so with us, our course and the membership option will be here when you need us and when you have time to execute! 

Let me answer your questions!

  • Yes! You'll get full access to the course including video content & downloadable resources immediately after purchase.

  • All of our Private Practice Playbook customers will receive a custom roadmap designed to help them move through the course and reach their goals in the most effective way possible. You’ll set goals, set aside time in your week to work on the business and then begin moving through the course. Our course incorporates pre-recorded modules that you can watch from any device, downloadable done-for-you templates & guides as well as step-by-step action items. If you opt to join our membership add on (we highly recommend it), you’ll be added to our private facebook group where you’ll get loads of additional perks and support.

  • That’s up to you! Some folks have lots of free time and energy to invest into building their practice. Others are hoping to build slowly over a longer period of time. We’ve designed the Private Practice Playbook in such a way that allows you to go completely at your own pace. Some of our members have been able to get their practices off the ground and completely full in just a few months! When creating your custom roadmap, we’ll take your goals into account when helping you determine what timeline will work best for you and your unique needs.

  • Once you’re in the course, our accountability team will provide you with custom recommendations for everything you need to know in order to get what you need out of the course. As a general rule of thumb, we recommend our members set aside designated time in their week to work ON their business. We recommend planning and prep as opposed to just jumping in and winging it. Lastly, we recommend our membership option which allows members to get continued support from us and all the professional support you’ll need!

  • 1) We offer a custom experience. Despite this being a pre-recorded course, we work with you to customize your roadmap. We help you determine what to prioritize, what to do when and what’s going to get you to your end goal! We’ll check in along the way to help you reach your goals!

    2) Loaded with resources. Unlike other courses that rely solely on 1 business coach, we’ve compiled a host of professionals that are integral to your success in this field. You’ll find important teachings and support

    3) Convenience. Our format and delivery is quick, convenient, practical & to the point. Your time is precious, so we've saved you the fluff! You'll be faced with impactful, tangible tips right away. You can access from any device, and you’ll have lifetime access, meaning you can set your own timeline!

    4) Membership option. Some folks want extra support, and some don’t. That’s why we’ve included an optional membership option for those who are interested.

    5) Me, your fellow powerhouse! Other courses don’t have me. I’m the ultimate hype woman and a successful powerhouse myself. But more importantly, I’m in it with you. I’m a practicing therapist, solo practitioner AND group practice owner. I can relate to what you’re going through as it happens and am right alongside you as you navigate the ebbs and flows of the business world.

  • We’ve packaged our offerings together for a few important reasons.

    1. To maximize value. Even if you’re doing well in one area, or have already completed one stage of building a private practice, reviewing our suggestions can help you optimize your practice and will give you an example of a proven track record

    2. All aspects of the Ultimate Private Practice Playbook are linked to one another. For example, without optimizing conversion and retention, or branding, your marketing will fall flat, and there’ll be nothing to optimize. In order for you to gain the benefits of one aspect of the playbook, you need to have implemented others!

    3. We’re results driven. We want to see you get the results we’ve had! Without helping you with all aspects of your private practice, we can’t promise those results.

    With this in mind, even if you need the most help in one area of your practice, it is often worth it to purchase the full playbook!

  • It might sound cheesy, but it honestly depends on how you look at it! A course with this much value is definitely an investment, but our members would tell you it’s well worth it. Oftentimes, the course will pay for itself in a matter of a few months! We offer payment plans for those who are looking to optimize cashflow, and our course is a business tax write off! During our powerhouse prep call, we’ll go over everything you can expect, where you’re at, and if this program will be worth it for you at your stage of practice. We’re not for taking your money if it’s not going to be worth it for you.

  • No problem - we're here to help. We offer a membership program for those that want extra support! You’ll get access to business coaching and coaching from other professionals like legal, accounting, hr & mindset experts. You’ll get ongoing accountability support, peer support and access to our members only facebook page.

  • Therapists who are ready for private practice and eager for support to get there. Those that will get the most value out of this course are those that have a newly established or not-yet established practice, and those who may have started a practice but it simply isn’t doing as well as they had hoped. Individuals who are eager for results, motivated and enjoy online learning are the best fit for this course!

  • Individuals with a wildly successful or very well established private practice won’t get as much value out of this course. We won’t work with folks who we aren’t confident we can add significant value to. So, if this is you, we will be sure to let you know during our initial call!

Meet your Instructor, Brittany

In my career as a therapist, I've spent the money, time, and made the mistakes so that you don't have to. With a background in business, a love for therapy, and a firey passion for teaching,  I've got the skills, knowledge, experience and hype to help you become a powerhouse in your practice.

Let’s get you there

 

 

SUCCESS STORIES

Samantha

If I had to choose someone to go into business with, Brittany is the first who comes to mind. Brittany is passionate, driven and dedicated to her career development. Not only is Brittany passionate about the field of counselling and helping her clients, but she is also passionate about supporting the professionals around her to find and develop their individualized path to success. My inclination to work with Brittany and build a strong, supportive, educational relationship has exceeded my expectations.

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How to get started

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Apply & Book Your Powerhouse Prep Call

The process starts with an application. After you submit, you'll book a free powerhouse prep call! We’ll get to know you, discuss your practice goals and make sure the playbook is the right fit for you. Of course, we’ll answer any questions you may have!
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Get your Custom Playbook

Based on the info provided during your application, Brittany and our team will collaborate to create your custom playbook, sent to you once you become a Powerhouse!
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You’re off to the races! You’ll have access to your custom playbook, all the online modules, done-for-you templates & resources. You’ll be able to move through the course at your own pace and will have lifetime access to the course and any updates made over time!

Become a Powerhouse

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Join the Optional Membership Program!

If you’re looking for extra business coaching support, accountability, or exclusive access to business professionals (accountant, lawyer, HR, mindset coach & more!), consider joining our exclusive membership program!

What are you waiting for?

BECOME A THERAPIST POWERHOUSE TODAY

 

Not Ready to get started yet?

In the meantime….

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